Competitive economics have changed. Quality, efficiency and price are quickly matched. Striking a flexible balance between functions, company goals and aestetics defines strategic business differentiation. Generalist with broad experience in the field of innovation, industrial design, design management and general management. Experienced as managing director and interim manager in the B-to-B and B-to-C industry and products. Be different & thinking out of the box.Tangible goals, solid communication. Specialties: Industrial design, corporate identity, design management, innovation, general management.