The Net Future Institute is a U.S. – based think tank focused on business strategies and marketing tactics for a world gone mobile. The organization is at the forefront of mobile research exploring how the mobile consumer is on the move, on location, and how the marketer will have to find where their customers are in this new digital landscape. The Mobile Future Institute delves into the mobile marketplace to determine how, when, and where marketers should best interact with mobile customers, from beyond coupons and discounts. The institute is led by New York Times business best-selling author Chuck Martin, who has been a leading pioneer in the digital interactive marketplace for more than 10years.