Soft Octopus Design Studio was set up by Andrew Dineley after more than twenty years managing an award winning design studio in the NHS. Whilst there, Andrew created many acclaimed campaigns which were featured in Design Week, Creative Review, the V&A and London's Design Museum. At a time when budgets are being cut and value for money is more important than ever, less really needs to mean more. By being small, we remain cost effective without compromising on quality - value and ethics are important. Many of our clients are from the health, care and social sectors, work which is more important than glamorous, and we take pride and enjoy being a part of this. Soft Octopus is concerned with more than how pretty or 'cutting edge' design can be. Based on years of experience, we're aware that well considered messages, combined with compelling design and effective promotion can genuinely affect behaviour change. We understand the power of good graphic design as a tool that can solve a multitude of communication challenges.