Veg of Lund is an innovative Swedish company, rooted in scientific food research at Lund University, Sweden. In 2021, Veg of Lund launched DUG® - the World’s one and only potato-powered plant-based m!lk. Our mission is to make it easy for you to make a no compromise, plant-based, tasty and sustainable choice, free from common allergens, that will benefit your health, society and the future of our planet. Above all, we are committed to maintaining a low ecological footprint, through efficient land use, low water consumption, and sustainable packaging. Veg of Lund’s flagship product DUG® is an award-winning plant-based m!lk alternative made from potatoes. DUG®’s delicious yet neutral taste profile means it can be used just like any other milk – it doesn’t split, foams brilliantly, and adds creaminess to any hot drink. It’s also the most sustainable milk alternative on the market compared to oat, soy, rice and almond (based on emissions, land use and water use). Growing potatoes is twice as land efficient as growing oats and uses 56 times less water than almonds. DUG® also benefits from being low in saturated fats, nutrient fortified, and naturally free from the top 14 allergens. World Food Innovation Awards 2021 – Best Allergy Friendly Product Free From Food Awards 2022 – Bronze D&AD Awards 2022 – Graphite Pencil Gama Awards 2022 – Positioning Category Quality Food Awards 2022 – Highly Commended