TAP-Squared is a technology company that is re-writing the customer acquisition process for small business (SMB) lending. We address the high cost of customer acquisition by integrating financing opportunities directly into SME operational software, eliminating the need for acquisition marketing campaigns. Today all small business lenders - banks and non-banks alike - rely on expensive and inefficient traditional marketing campaigns (eg direct mail, telemarketing, print) to acquire new customers. As customer acquisition costs can often run as high as 10% of principal, this is a clear pain point in need of a solution. TAP-Squared circumvents these out-of-control acquisition costs by creating a direct link between small business lending and small business operations. We deliver the SMB customers that SMB lenders want - and SMB software platforms have. If you're an SMB lender looking for new ways to reach customers, or if you're an SMB software platform looking to provide financing to your customers, please be in touch!