I believe a solid memorable photographic portrait will carry and communicate the essence of a mission and culture. Good clean powerful imagery plays a critical role to the audience by 1) supporting the continuation of a brand experience 2) more importantly, establishing an expectation that will develop trust. I see the opportunity to photograph individuals as a unique opportunity to contribute to their journey of self actualization in their work. The experience of a portrait sitting should feel like a collaborative co-creative process where a spectrum of expression and dynamism can be explored.