Market Access, Value Strategy, Based in the UK and France we specialise in technology Feasibility / Risk Management within European Competitive Landscaping. Congruent Medical coding optimization with European HTA recommendations and KOL recruitment. • Odelle leads the development, execution and implementation of the European HEOR & RWE strategy for products/indications • Co-develops the Market Access plan for products with the Pricing and Market Access Product Lead to ensure the evidence generation plan supports the Market Access needs. • Drives the country needs assessment and derives strategy for timely delivery of all data/HEOR&RWE deliverables needed for HTA/pricing & reimbursement applications and negotiations with national bodies and regional / local customers. • Leads all necessary regional HEOR& RWE studies and development of economic model (cost-effectiveness, burden of illness, budget impact etc. ) for products/indications under his/her responsibility. Provides input into global HE model development and validates for EU region. • Supports the development of the Global Value Dossier and/or develops a European Value Dossier to support, facilitate and speed-up preparation and submission of country HTA/pricing and reimbursement dossiers. • Actively supports country value dossiers and model adaptations to ensure proper country HTA/p&r submission. • Odelle Fosters cross-functional collaboration with regional business partners to ensure alignment of HEOR /market access strategy with medical and commercial functions; Odelle contributes to the Brand / Launch Plan and We provide a Country-by-country understanding of reimbursement requirements in Europe and successful acquisition and development in obtaining clinical coding for your diagnostic /medical technology. Development of Distribution . Sales Revenue . Clinical Coding . National Guidelines Inclusion across the European Union for Medical Technology. Clinical Evidence Creation . Your European BEACH HEAD.