Cube began life in January 2001 when Danny and Emma Shiers took over what’s known today as Cube Buildings on Park Road. These were three empty, unused retail units in St. Annes square which were in serious need of a massive refurbishment. Previously known as ‘Nuttal’s Jackets’, Danny and Emma purchased the building from a member of the original Nuttal family. Their goal was to create one of the largest independent fashion stores in the north-west of England and over the next 18 months, over half of a million pounds was invested into the building refurbishment. Danny and Emma were destined to be in the fashion business, with Danny’s grandparents working as a tailor and a seamstress, along with Emma working in the business for over 25 years since the age of 16. Danny was handed down years of menswear experience when the couple bought out Franklyn Menswear, a St. Annes attraction for over 17 years. Both Danny and Emma come from family business backgrounds and hope that someday their passion for fashion will be shared with their sons too.