Unlocking access to the single-family home residential market, by solving Generation Rent. We combine a unique market proposition with an end-to-end online platform to aggregate single-family rental (SFR) assets into attractively priced, well-located, income-generating portfolios at scale. This allows institutional investors to deploy capital and generate stabilised income at a speed. Fable is on a mission to deliver the UK’s first rent-to-own digital platform solving the deposit problem and building the UK’s largest private residential fund. There are 13 million people in the UK living in 4.4 million rental properties generating £86 billion in annual rental income. Of these 4.4 million renters, 3.5 million want to buy their own home which represents over £800 billion value in property and equates to £69 billion in annual rental income. Founded by an experienced team of serial entrepreneurs, supported by industry leaders backed by Fuel Ventures.