Sloomoo Institute's mission: deliver joy through #satisfying, play and slime! Open since late 2019, Sloomoo Institute is an immersive, colorful, interactive experience with locations in NYC, Atlanta, and Chicago and more opening in 2023. The Sloomoo world invites guests to indulge in hand-made, deliciously scented slime, tactile compounds, mesmerizing CGI videoscapes, soothing ASMR, the world's largest DIY bar to make your own slime (over 4M unique combinations), and more. Sloomoo Institute's creation comes from a personal place. The founders, long-time friends, discovered healing and joy when playing with slime in their late 40s. Enthralled with the magic of experimenting with different textures of slime, they saw it as more than a kid's toy; it was a way to unleash the inner child, connect with themselves and each other. The brand supports mental health and inclusion through non-profit partnerships, a neurodiverse workforce, equal opportunity employment, and a welcoming guest experience.