The insurance company policy is oriented competently to identify and manage risk, comprehensive consulting client on the correct choice of insurance coverage, preventive measures to reduce the probability of occurrence of an insured event, excellence in performing liquidation in damage occurred and not least - continuously improving customer service. The company faces the challenges of the European insurance market and continues to improve its business amid strong competition. Successful development of the insurance activity of BUL INS over the years, properly oriented market policy and the ongoing efforts to improve the quality of insurance services give confidence to predict that in the coming years the company will be one of the leading and preferred insurers on the Bulgarian market.