Saddleworld is a vibrant Australian Retail Equestrian franchise providing relevant products to fulfill the needs of our stores customers with quality brands from leading suppliers. Saddleworld commenced operations in 1986 as a buying group where it has grown into a leading Franchise operation expanding its reaches across Australia. Whilst its legal entity is a franchise, it differs significantly from other franchise structures in that it affords a higher level of independence and a lower level of control than strict franchise operations. The primary purpose of the group is to increase the profitability of its franchisees by: • Negotiating better buying prices and bulk deals from our Australian Preferred Suppliers. • Sourcing Exclusive Brands and Products locally and overseas. • Developing Exclusive Brand Names and Products that are unique to Saddleworld. • Engaging in national marketing campaigns. • Providing on-going support from our team of specialists to Franchisees by way of direct advice from the Saddleworld Support Centre, other Saddleworld Franchisees and professionals engaged by the group, and • Fostering a culture of support and unity amongst franchisees.