Unnecessary Clothing was founded in Brooklyn, the borough of New York City’s independent artists. Guided by the vision of founder and CEO, Jeff Rothberg, Unnecessary Clothing’s provocative streetwear designs are true forms of self-expression that juxtapose the lack of originality found in fashion infiltrating the market today. While the word “unnecessary” denotes negativity and literally means needless or unessential, Unnecessary Clothing’s philosophy is not bound by such a narrow and negative connotation. Rather, our apparel represents an unconventional frame of mind that is admired and not disregarded. We represent the voice of the masses that perhaps do not have a platform to express themselves. Be it community-related issues or current events, our grassroots clothing company is stylish and affordable without compromising real and stimulating messages. Life is weaved with unnecessary experiences but it’s the determination and the ambition of each individual to shape the destructive into something encouraging. We provide such an outlet here at Unnecessary Clothing.