If 10,000 people come to your website, but only two fill out your lead form, how do you know what to change? That’s where I come in. I’ll work with you to build sets of desired outcomes from website visitors – way beyond the form fill. Then, create tracking elements across your digital properties to measure those outcomes — This way, you’ll know exactly where users are engaging or falling out of the funnel, and focus in on the right areas for conversion optimization. I’m a 20-year veteran of digital marketing campaigns from enterprise re-branding efforts to non-profit funding drives. My focus is on producing results for your business by tracking the right elements and sources, combined with reporting that is human readable and business relevant. My experience is in diverse business sectors including: - Financial Services - Enterprise Software - Manufacturing - Food Safety - Business Services - Political/Advocacy/Non-Profit And more. I help organizations define their measurement strategy, set up website tagging/tracking, and then analyze the results to provide actionable recommendations.