BDA provides integrated consumer demand information and guidance to help companies find the freedom to grow. Our core offer centres around: - Integrating market, sales, consumer, shopper and brand data, filling knowledge gaps and presenting this in an interactive and easy to use interface - Modelling the market outlook to produce robust & independent forecasts of consumer demand - Consumer-centric process for developing & quantifying the incremental impact of new products & concepts We take a fact-based and empirical approach, filling knowledge gaps to build integrated consumer demand frameworks. These allow our clients, their teams and their stakeholders the freedom to grow based on a bedrock of shared consumer understanding.