Illuma is at the forefront of contextual AI in programmatic advertising, dedicated to building a sustainable online ecosystem which delivers results while prioritising user privacy. Illuma’s reactive contextual AI allows advertisers, agencies and publishers to identify the contexts that are driving high-quality engagements across platforms, in the process uncovering live audience insights which are unique to each brand. Using the latest machine learning, Illuma then expands in real time and targets new audiences in similar quality contexts, bringing scale and relevance to advertising campaigns without using cookies or personal data. Illuma is headquartered in London with offices in New York.