TCR Advanced renders credible solutions to accomplish the uninterrupted operation of the assets & to enhance its productivity by meeting the safety and environmental standards, in addition to flourish the field of applied metallurgy & assessment with innovative ideas, growing platform and modern technology. Asset Integrity Optimization administered by TCR Advanced is an assessment process to ensure that the plant equipment and facilities are fit for purpose and address the quality at every stage, right from its inception (design phase), up to end of the life cycle. It employs a holistic approach for asset optimization at every stage. Plant integrity, safety, reliability and optimization are achieved by integration of knowledge and expertise of damage mechanisms and their mitigation for extending the useful safe life of assets. A cross-functional team comprising of experienced experts from mechanical/design, process, corrosion, inspection, welding and metallurgical domains is constituted to deliberate upon and generate the system and working procedures. Such a system helps in developing the unique guidelines that transform the operation and maintenance culture of the organization and provides long-term solutions to achieve the goal of AIM.