Lif is the Danish Association of the Pharmaceutical Industry. The 38 member companies are behind the majority of the industrial medical research carried out in Denmark. Lif works for the pharmaceutical industry to be perceived as a responsible partner that makes a valuable contribution to society. Lif's mission is to work to ensure that the pharmaceutical industry has the best possible conditions to research, develop, market, distribute and provide information on medicinal products so as to ensure that patients have extensive and rapid access to the best medical treatment.