Pedal Chic, based in Downtown Greenville, SC has garnered national attention as the first women’s specific bike shop in North America. Over the last few years, it has been receiving global recognition as a lifestyle brand focused on transforming lives by bike and creating products that meet the needs of the female cyclist of all genres. The shop is a full-service bicycle retail store with bike sales, maintenance, accessory and apparel sales as well as educational classes and workshops. Pedal Chic's founder, Robin Bylenga, is considered a thought leader in the industry regarding selling to women, which is a growing – and relatively untapped – segment. Pedal Chic has been building it's brand for seven years, broadening its product line to include a custom line of bikes for female cyclists, consulting, speaking nationally, and supporting a growing community of active women. Among the growing list of Awards, Recognitions and Professional Associations include: Awards: "America's Best Bike Shops" Interbike 2017, 2016, 2015, 2014, 2013; "Best Bike Shop for Women" Interbike 2012, 2013, 2015 Memberships: National Bicycle Dealers Association, League of American Bicyclists, People for Bikes Former Board Member, Greenville Spinners, Board Member, Bike/Walk Greenville Palmetto Cycling Coalition Pedal Love Culture and Lifestyle Council Board Member: Clemson University Institute for Global Road Safety and Security League of American Bicycles: Award recipient SCRA Grant Recipient: 2017 http://www.scra.org Michelin Development Loan Recipient: 2010 (paid)