Marketing iQ is an independent marketing performance consultancy. We use advanced marketing analytics, including econometric modelling, to deliver data-driven insights for companies wanting to improve their marketing effectiveness. We help you make better marketing decisions. Applying advanced statistical analysis to your data, we help decipher your marketing mix models - the way that all of the parts of your marketing mix combine together to deliver your results. We enhance these models with competitor, economic, and environmental data to give a full picture of why your results are the way they are - and what you can do to change them. We provide predictive modelling, promotional effectiveness analysis, marketing spend optimisation, and customer loyalty insights. And with our customer value segmentation modelling, we find insights about your customer base, identify which customers deliver your profit, and help you form customer management and loyalty strategies to maximise your profit.