Advertising is an industry people actively pay to avoid. Call it marketing or content development if you want to soften the blow. The point remains, people are tired of having meaningless messages crammed down their throats. And the more people beg for silence, the more invasive and insidious the industry gets. Yet the challenge remains. You need to generate revenue for your business. Instead of trying to sell to the masses all the time, H2M believes in something way more simple. Act human. Build a magnetic brand based on honesty with a distinct personality. If people like you, they’ll Google you.