SunnyPoints provides independent and local retailers with a complete loyalty solution to enable store-owners to better target, market, and engage with their best, loyal customers. Unlike deal-promoters, SunnyPoints is designed to allow retailers to improve their bottom line and to engage with their shoppers on an ongoing basis in and out of the store. SunnyPoints is using a single-branded program so that local retailers can access a larger number of like-minded shoppers that are looking to shop with local retailers. We are using near-field communications technology so that shoppers can move from a single-loyalty card to their mobile phones as devices are released with NFC capabilities.