Reduce Failures. Increase Production. Premium quality sucker rod sales. Specialized expertise & individualized customer service. Rod Lift Consulting was founded in 2010. RLC provides value-added solutions and fully integrated technical & operational support for all your rod-pumped artificial lift needs. Located throughout all major oil-basins in the USA RLC stands behind our steel sucker rod and progressive cavity pump products. We are proudly Rod Lift Consulting. The Rod Lift Experts!