At Shell Mobility Systems, we want to leverage digital technology to enable cleaner mobility. We believe digital technology is disrupting the traditional automotive business models and we can be the catalyst for that change. Our purpose is to create a digital, shared, and sustainable mobility future. Creating a digital-first future: To enable the virtualisation of mobility and create a digital-first mobility model. We do this through our integrated web and mobile platform linking customers to our operatives on the ground. Enable a shared mobility economy: To maximise the uptime of vehicles and support the automotive industry in building a more shared economy. We do this by optimising the operations and logistics of mobility providers, so vehicles make more journeys, in energy-optimal routes, and are well-maintained throughout their life cycle. Promote transition to electric vehicles: To encourage end customers to drive electric vehicles by minimising any associated logistical challenges. We do this by picking up and dropping off electric vehicles at charging points and workshops, and relocating fleet so they are in a convenient and accessible location.