Authentic Avenue

www.authenticavenuemedia.com

I've created content with ~300 CXOs. Here's what I've observed over time: 1) C-Suite leaders (and their PR teams!!) crave the opportunity to offer perspectives and expertise across an ever-changing menu of topics, and especially among their peers, in the media. BUT, 2) The demand for it far outpaces the supply of quality content streams through which to get that opportunity. PLUS, 3) There are very few resources which offer both the community of executives AND the menu of media to cater to this need. So, we thought: why not serve as that intersection of content and community? Why not be a more authentic avenue to make that media a reality? Thus, Authentic Avenue was born. Today, we pave that avenue with two lanes: CONTENT: We host and produce quality content with verified partners, featuring world-class guests including C-Suite executives from the world's most prestigious, recognizable names. COMMUNITY: We curate an ever-growing roster of executives and the topics on which they are eager to spread their collective voice. Bottom line: well-crafted conversation helps forge powerful connections within companies and communities. When executed properly, this type of content engine serves as a warm, deeply engaging, and accessible avenue to authentic expression. But, it's rarely done well. Think about it: how many times have you seen a branded podcast act as a client parade, full of nothing but testimonials? How many webinars are simply ripped from a Zoom recording? How often do you click on a company's blog, only for it to be a glorified PR feed? Authentic Avenue wants to be your go-to source for all things business thought leadership. Whether it be in building quality brand content aimed at any number of objectives, or serving as a resource for leaders to be featured on the topics they care about, we aim to live at the intersection of content and community. Learn more at https://www.authenticavenuemedia.com/.

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I've created content with ~300 CXOs. Here's what I've observed over time: 1) C-Suite leaders (and their PR teams!!) crave the opportunity to offer perspectives and expertise across an ever-changing menu of topics, and especially among their peers, in the media. BUT, 2) The demand for it far outpaces the supply of quality content streams through which to get that opportunity. PLUS, 3) There are very few resources which offer both the community of executives AND the menu of media to cater to this need. So, we thought: why not serve as that intersection of content and community? Why not be a more authentic avenue to make that media a reality? Thus, Authentic Avenue was born. Today, we pave that avenue with two lanes: CONTENT: We host and produce quality content with verified partners, featuring world-class guests including C-Suite executives from the world's most prestigious, recognizable names. COMMUNITY: We curate an ever-growing roster of executives and the topics on which they are eager to spread their collective voice. Bottom line: well-crafted conversation helps forge powerful connections within companies and communities. When executed properly, this type of content engine serves as a warm, deeply engaging, and accessible avenue to authentic expression. But, it's rarely done well. Think about it: how many times have you seen a branded podcast act as a client parade, full of nothing but testimonials? How many webinars are simply ripped from a Zoom recording? How often do you click on a company's blog, only for it to be a glorified PR feed? Authentic Avenue wants to be your go-to source for all things business thought leadership. Whether it be in building quality brand content aimed at any number of objectives, or serving as a resource for leaders to be featured on the topics they care about, we aim to live at the intersection of content and community. Learn more at https://www.authenticavenuemedia.com/.

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Country

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State

Pennsylvania

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City (Headquarters)

Pittsburgh

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Employees

1-10

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Founded

2020

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Social

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