Founded by Samanta Balassa & Jeremy Adelman. Original Music & Sound Design Our objective is to pinpoint the most effective score for the story. With every production, there are different Motives. Who is the viewer and what do they like? What do you want to tell them? How intensely do you want to affect them? The answers to these questions influence the basic motives that determine attitude & energy of the perfect scores. At Motive, we execute music with intent. Fast and effective. Its about technique and conviction. Being smart. Achieving that end result you desire - Influence. After all, that's what story telling is all about. How do we do it? Authenticity is the key to accomplishing your Motive. The musical artist is a lead role in your novella. It is with upmost importance that the music is legitimate. Music is effective because of human conditioning of the relationship between sound and emotion. Every viewer is aurally conditioned since birth through nature and society's use of music and sound. Music triggers associative memories that resurrect emotions. The more vivid these associated memories, the more influential the experience. The more authentic the sound, the more vivid the memory.