Electronics and Wine? An Unlikely Pairing. The Merrill Research Story. Technology and wine might seem an incongruous pair at first glance, we’ll admit, and If you didn’t know us better, it would be easy to think of us as an anomaly. But these two industries have more in common than you might think, starting with the concentration of each as an industry in Northern California. From our headquarters in San Mateo, we’re literally well-positioned to share the deep expertise we’ve developed over the last three-plus decades in both domains, so to speak—Napa Valley to Silicon Valley. All that said, we’ve learned as market researchers that the electronics and the alcohol industry also share some big similarities as do the techniques we use to help solve their problems. Merrill Research was founded in 1986 to serve the needs of high technology, healthcare, consumer and services companies. We provide a unique blend of research, marketing and industry-specific know-how. Today, Merrill Research is one of the most experienced independent custom marketing research companies in Northern California. Merrill offers a wide array of global, multi-methodological research services, both qualitative and quantitative. Our client base is comprised of some of the largest and most successful high technology and consumer companies worldwide. We specialize in strategic communications and positioning, new product development, product evaluation and customer satisfaction research. QUANTITATIVE RESEARCH SERVICES: -Web Surveys -Telephone surveys -Mail surveys -Central location testing (CLT) -Custom research panel -Sampling QUALITATIVE RESEARCH SERVICES: -Focus Groups -Mini Focus Groups -In-Depth Interviews -Dyads/triads -Online bulletin boards/Focus groups -Telephone audit interviews -Ethnographic Research