FUFA was born in the summer of 2014 as a beachwear brand. We travel in Egypt, get inspired by its culture, draw patterns & illustrate them, digitally print them on Sustainable Egyptian Cotton, turn them into stunning bohemian clothing, empower the women there with labour, promote their village and its crafts ~ And finally provide YOU with a piece made ethically and proudly in Egypt with nothing but DEDICATION, PASSION & LOVE! Our mission is to fill your wardrobe with sustainable, beautiful & ethically made pieces, and our vision is for your FUFA wardrobe to help boost tourism in Egypt, empower local labor and capture the traditional crafts in modernized designs. We've started out with beach wear for adults, later added a Swimwear line to complete the look, branched into kidswear and kids swim as well and finally spiced up the collection with handmade accessories. Our goal is to offer our FU girl everything she needs for her and her little one to rock the perfect summer look! Proudly made in Egypt with Love.