Academy of Digital Media, a Laredo Group company, is the premier training company for digital media training. Courses are available as on-demand webinars, in-person public seminars and customized, in-house private training sessions. The Academy has provided proven and effective digital media training for media sellers, buyers and marketers…in Fundamentals through Advanced media knowledge and concepts. In addition to learning and comprehending the complexities in buying and selling digital campaigns, we also teach the basic and advanced consultative sales skills and insights needed to compete and succeed in a hyper-competitive marketplace. Our curriculum is designed to answer the what, how and why digital campaigns perform. Our courses will prepare reps to pass the IAB digital media sales certification exam, or buyers and marketers how to get more from each media dollar. Students taking our courses will learn the technology, measurement standards, metrics, best practices, terminology, and skills needed to stay current with the dramatic changes across all the digital advertising platforms. Academy of Digital Media courses are used for improving skills and increasing confidence and effectiveness, as well as for onboarding new hires to ensure consistent talent development. The courses are designed to increase the revenue potential for companies and individuals working in digital media, marketing and ad technology.