Just released: Purpose Up | Doubling down in tough times. Get your copy of our Barkley + Jefferies report here: https://barkleyus.co/purpose22download. Register for our PURPOSE UP Live event here: https://barkleyus.co/purposelive22. The Whole Brand Project is a lab and platform for studying and celebrating how whole brands are winning with markets, people, communities and the planet. A Whole Brand is an organization that sees everything they do as the brand, inside and out, is guided by a core idea that drives business ideas and marketing ideas, lives their beliefs internally and externally, and measures success by profit, performance and its impact on the world. This is a living, breathing project — the result of our relentless pursuit of building a world with more whole brands, living their purpose with daring and aliveness and a relentless commitment to the greater good. We started the project because there are two kinds of brands in the world: fragmented brands that see their brand as merely an outward-facing expression of their organization, primarily driven by a marketing department and whole brands that see everything they do, inside and out, as the brand, viewing the job of “brand” as everyone’s responsibility in the organization. Simply put, a whole brand is designed for growth, perfecting an arsenal of strategies and creative ideas across the Whole Brand Spectrum — outperforming competitors and building market value and superiority as a result. Please join us. May the most whole brands win.