IDENTITY PR is a full-service public relations company, focusing on customised, strategic public relations campaigns for the entertainment, celebrity, beauty, lifestyle, FMCG, music and fashion industries both locally and internationally. We specialise in brand-building campaigns and product launches designed to create excitement in the marketplace and word of mouth on the streets. Through our network of media contacts, we position our clients in high profile publications, on television, radio and new media. We also specialise in strategic celebrity alliances, events and co-branding efforts. We combine the depth, experience and talent found at a large PR company with the personalised attention of a boutique agency.