RetSku is a SaaS platform that comes pre-configured with retail specific dashboards/reports and let's CPG companies answer questions such as health of business, why sales were up/down last week, competitive landscape, effect of promotions etc by aggregating, searching, connecting and analyzing large amounts of data from a variety of sources, including in-store competitive information provided by RetSku. RetSku's differentiator is a workflow / rules engine and predictive analysis platform that provides brands with reports on fluctuations in business drivers (such as sales up/down) and most important reasons for such change (e.g., competitor introduced new product at Target, Walmart and ran a 15% off promotion) RetSku augments typical information sources, such as POS, market share and promotions with in-store competitive information which explains who has shelf space, what are the retails, what price changes have taken place, what in-store promotions are going on, etc. We are being seed funded by brands/retailers. It's a massive opportunity that we are tackling in typical lean agile fashion - communicate vision, sell before building, partner with brand for customer development and to build product (our current stage), add multiple brands (there is a waiting list) and scale.