We believe in creating a more equitable business world in which greater opportunity and success are achieved by small businesses -- the backbones of our communities. Before launching Zera, our Founder & CEO was successfully working with small business owners on improving their financial results for more than 14 years. She identified the ongoing challenges that SMBs face in managing their financial health and business growth and the need for a software solution that could provide more success for SMBs. Our team of experts has over 70 years of collective experience working to improve businesses. We have developed our cloud-based accounting software through our shared commitment to positively changing the SMB experience so that owners can more easily navigate their financial results and achieve greater success.