The Riviera Nayarit Tourism Board is a non-profit organism dedicated to the promotion of tourism in Riviera Nayarit, Mexico. This Tourism Board has been a key in the positioning of the “Riviera Nayarit” brand, which was created in 2007 out of a well-structured strategy that has generated extremely positive perception both nationally and internationally. Pooling their efforts and resources, and translating them into promotions that are efficient and effective, the Riviera Nayarit Tourism Board work together as the liaison with the following: Federal Government (via the Mexico Tourism Board and the Secretariat of Tourism) State Government (via the Tourism Promotion Trust and the Nayarit State Secretariat of Tourism) And Private Initiative