"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein. To find new business we need to innovate. We need fresh solutions to familiar challenges. Why? Because the world is changing, especially online and especially for small to medium sized businesses. What was a great strategy a few years ago no longer gets results. 5 years ago Google AdWords might have brought you cheap targeted traffic. SEO might have worked too but now it's very competitive getting to the top of the search engines. So many companies are fighting for the same space. Bigger companies spend more which means smaller companies get squeezed. Many businesses find themselves spending thousands on activities that just don't work for them. We want you to put your budget to good use and maximise your return on investment. Most of the "traditional" online marketing channels don't work as well as they did. We need fresh solutions. And that means keeping abreast of where the opportunities lie online and what's a waste of time and money. As a business owner you need to know how to generate more customers. But you can't be expected to know the ins and outs of what's happening online as well as focusing on your core business. That's where Paradigm can help. We can keep you informed about which online channels to market are working right and which would suit your business. We can build your campaigns for you or train you and your teams to develop new routes to market. Our mantra is test, measure and scale. Just following these simple steps you would be amazed at what can be achieved. We begin everything on a small scale to test a new initiative. We measure it to see how well it does then either scale it up if it works, tweak it if need be or bin it if it doesn't work. That way we can very quickly find what works for you and then scale up to increase your leads or sales. To find out more please call us on 07804 456867.