PaperCardShop.com offers a faster, better way to shop for paper greeting cards. A unique rollover feature on the website enables shoppers to browse cards 5x faster than in a store. In addition, the website has a carefully screened collection of the best cards from more than 100 publishers, ensuring that shoppers can always find the right card. No longer do greeting card shoppers need to spend an excessive amount of time taking cards in and out of a display rack—only to settle for a card that is merely "acceptable." PaperCardShop.com offers cards for important occasions like birthdays and anniversaries, as well as cards for holidays like Christmas and Mother’s Day. The company has cards from mainstream publishers as well as hard-to-find cards form boutique publishers. Shoppers can always find a card that will delight both giver and recipient. PaperCardShop.com launched its website in December 2011.