Preadly publishes and syndicates internationally the top local blogs in every country via web (www.pread.ly), and mobile (iOS / Android). Preadly turns blog posts into interactive, searcheable data that users can save and share via private and social media channels. The objective of the company is to make blog content useful, not just "readable". Bloggers and their audiences consider blogs a conversation, and preadly is all about turning blogs into tools for inspiration, not just content destinations. Our Big Data approach seeks to contextualise the generational conversation that blogs are to women and influencers and predict not only social anomalies and trends in the making but also provide brands with consumer scenario planning and socio-analytics.