Mindset Media produces the world’s first and only psychographic ad technology. Mindset Media harnesses interactivity to take media targeting beyond demographics – to 21 specific personality traits proven to drive consumer choice. Mindset Media technology lets publishers offer mass-scale Mindset-targeted ad buys to their own advertisers on their own inventory. Additionally, the Company operates its own ad network focused on the utilization of Mindsets across the web. The Company also offers research products, some in partnership with Nielsen, that help blue-chip marketers understand their consumers and campaigns better. Mindset Media is headquartered in New York, NY. Mindset Media is a member of the Internet Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Advertising Research Foundation (ARF). For more information, visit www.mindset-media.com.