THE DEATH OF THE AGENCY... THE RISE OF THE CLAN The traditional advertising agency model is now redundant. Cumbersome and bloated agency structures with rigid hierarchies and superfluous middlemen cannot survive. Clan B is a creative network. A flexible collective of talent from the worlds of branding, advertising and design, delivering bespoke creative solutions. WHAT WE BELIEVE - Universal Creativity. Creativity is more than just an idea or concept. More than just producing something from nothing. It is a force. A force of change. Creativity is the transformation of ideas, rules, patterns, relationships. Producing new ideas, forms, methods, philosophies. It can be applied to anything at any time. It is universal. Creativity is our very DNA. Permeating every aspect of our organization. It governs how we govern ourselves. Leading to infinite possibilities. Always unlocking new horizons. WHAT UNIVERSAL CREATIVITY CAN DO - Give you a unique identity. Bring your brand to life. Connect with consciousness on a deeper level. Change behaviour. Increase standout. Increase discussion about your brand. Make messaging more memorable. Increase reach with less media spend. Build a fan community…faster. Improve digital virality. Improve PR positioning and strength. Improve Client Creative relationships. Increase economy and efficiency through revised networks and relationships. Unlock new areas of growth.