At the Royal Auto Group, we want our customers to know that they have come to the right place from the moment they walk through the doors. That means no high-pressure sales tactics. In fact, there are NO sales tactics at all, simply a group of dedicated professionals who become consultants in your buying decision, supporting you in making the best possible choice. Too often in many dealerships, people feel defensive, on guard, or suspicious. This is due to a built in conflict of interest between commissioned sales and customer satisfaction. At the Royal Auto Group we have eliminated this conflict by putting the entire sales staff on salary. Each person is a highly trained professional whose job is to help make you happy and to help ensure your experience is enjoyable and worry free. Of course our staff needs to be knowledgeable as well. To be a modern professional in the technically advanced automotive world means the staff members must continuously expand their knowledge. At the Royal Auto Group, that is not enough. We have developed a team at Royal Ford and Royal Honda who share values of honesty, fairness, great customer service and professionalism. We put a premium on being good neighbours, creating sustainable relationships and focusing on long term value of the customer. We proudly serve Yorkton and Parkland area, Langenburg, Melville, Regina, Esterhazy and Canora in Saskatchewan as well as our neighbours in Manitoba including Swan River, Russell, Roblin and Dauphin. With these values and this philosophy in mind, we have been able to transform our two dealerships into places where customers are treated with the utmost respect, where their wishes are understood and where the best possible match at the best possible price will be found.