Strategic Precision is a market research and analytics consultancy. Our solutions effect a disruptive and innovative market influence for brands that want to improve their performance. We understand how to bring data to life. We are recognised experts in the areas of consumer psychology, analytics, research, statistics and behavioural economics. Our clients span insurance, FMCG, automotive, retail, loyalty, banking, utilities and education. We provide unique solutions that have the potential to make a significant difference, by using behavioural economic models that analyze psychological, social, cognitive, and emotional factors and the effects they have on the way consumers behave in real markets. Once the appropriate models have been developed, we integrate the findings with your customer database. Analytics on behavioural data can only go a certain way in predicting the way consumers behave. This is because even though we can see what consumers do, we do not know their motivations, needs, attitudes and opinions. These matter greatly. Scientifically based market research, especially Nobel Prize-winning methods such as Discrete Choice Models (McFadden 2000), allow us to bring behavioural economics to the table. Structural models further reveal the latent consumer view of the world, and when combined with choice modelling, the gains are greatly improved. Lastly, by operating under a six sigma framework, the heightened rigour of our solutions achieve greater accuracy on where exactly the focus should be for acquisition and retention, and that is when the full potential of analytics and research is realised.