EDIA education technology was founded in 2004 and based in Amsterdam, the Netherlands. In 2006 EDIA launched its first AI in education product, which used machine learning and natural language processing to curate online text sources for vocabulary training. The product won several (international) awards and is still widely used today. The founders of EDIA envisioned that smart automation would play a significant role in the content creation and publishing industry. As modern web technologies rapidly enabled personalized learning at scale, this also revealed an urgent need for truly adaptive content. EDIA then developed 360AI, an artificial intelligence engine created specifically for education publishers. 360AI offers a set of AI capabilities which automate metadata-tagging so that content managers can extract meaningful information from content. With 360AI they can search, curate, reuse and recreate smart content. By implementing 360AI, data-entry and administrative tasks are relieved during the publication process. Ultimately, 360AI is able to shorten time-to-market for adaptive content at lower costs. Currently, the company is owned and lead by the original founders, Jaeques Koeman, CEO Co-founder and Roland Groen, CTIO and Co-founder. EDIA has a team of more than 30 talented professionals who dedicate their time to work on 360AI. For nearly 15 years, provided a wealth of experience with AI in education, EDIA now finds itself in an unique position to share those experience, the lessons learned and our insights about AI with a broader audience. EDIA is also known for several other brands and products such as Edifice, Knowble Reader, Dutch Reader and Cursio.