TerraVerde’s goal is to help travel and hospitality businesses up the sustainability ladder. Dedicated to the tourism sector, our cost-effective subscription model provides accurate carbon footprint measurement with practical, business-friendly advice. Understanding that tourism businesses lack time, money and practical advice, we’ve founded TerraVerde. We firmly believe that most tourism leaders want to do the right thing, but the devastation of this last year, means survival is at the top of the agenda. We at TerraVerde believe that sustainability will prove to be a cornerstone of the recovery process; sustainability is the new digital, the third element of competitiveness after price and product. We’ll focus on the opportunities and help you de-risk from the challenges. Costs can be saved, at best self-funding. Progress can be promoted with authenticity and some grants and subsidies are available. Large OTAs and tour operators are already setting standards and changing the market (Hotelbeds launches The Green Hotels Programme or TTC's How we tread right (HWTR) sustainability strategy). However, smaller companies are agile and can respond effectively with smart business planning. TerraVerde helps large and small businesses. Our subscription-based model uses technology to deliver an affordable cost, avoids needing to employ in-house expertise or expensive consultants.