The Fruit Plant is an innovative startup studio operating in the digital world with projects in different markets. It is a business oriented towards the creation of new companies capable of satisfying the demand for innovative products and services of European consumers. This activity is conducted through a team of experts in identifying, implementing and developing high-potential businesses. The business models that are chosen are inspired by proven cases of success in other continents or in similar sectors. The goal is to create value for its shareholders and consumers, improving the entrepreneurial ecosystem, releasing talent and leading new companies to maximize their impact on the system as well as their own value.