Netconcepts was a leading natural search marketing firm with offices in Madison, Wisconsin, Auckland, New Zealand, and Beijing, China. Clients included Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, Cabela's, Northern Tool, and REI, to name a few. Netconcepts was founded in Madison, WI in 1995 by Stephan Spencer. The NZ office was established in 1999, and the China business in 2008.