Kеyfrее Technologies is a Toronto-based company pioneering communication technology that leverages the smartphone to connect to vehicles. Kеyfrее offers a “digital key” solution that enables secure, smartphone-based access to vehicles for fleet and consumer applications. The system involves a device installed in the vehicle with a supporting smartphone application and cloud-based infrastructure. Car Rental and Car Sharing Digital keys are set to revolutionize the way people rent or share cars. Car rental customers can now access vehicles anytime, anywhere through their smartphone without line-ups or staff. Car sharing companies can implement a cost-efficient solution that eliminates card readers and complex installations. Corporate fleets can eliminate physical key management systems and go digital. And individuals will now have the opportunity to rent out their personal vehicles easily and securely.