The Marketing Lab at BYU Marriott provides the best and brightest marketing students under the hands-on direction of world-class faculty and C-level executives to deliver exceptional work for clients in various industries including CPG, tech, retail, and B2B. Receive professional-caliber consulting. Every time. For less. We use a “Landscape Assessment” to more deeply understand your competitive marketplace and the critical things you need to do to win. With a “Who Assessment” we identify the segments in your marketplace and determine which segments to focus on and how to best target them. Through a “What Assessment” we establish or strengthen your business, brand, or product value proposition and build and communicate it in a more powerful and effective way. We use a “How Assessment” to optimize your products or services, your packaging, your pricing, and how you connect with and deliver to your market.