Fridja produce compact yet powerful garment steamers, ideal for domestic and commercial purposes. They have quickly built a cult following in fashion circles for their cute bubble shape and range of six fun colours, earning the Fridja brand a unique status in the marketplace. Prior to Fridja’s launch in 2010, garment steamers were largely a fashion industry secret, ugly and expensive machines used in niche commercial settings. By making them attractive and affordable, Fridja steamers have found their way into thousands of homes across Europe, transforming everyday people’s garment care habits.