Wimmera Development Association is the peak economic development organisation for the Wimmera Southern Mallee region - encompassing the Horsham Rural City municipality and Hindmarsh, Northern Grampians, West Wimmera and Yarriambiack shires. Wimmera Development Association works with the community and governments to attract new investment, further develop existing business and promote the Wimmera's sustainable development opportunities - both within and outside the region. Wimmera Development Association is a vital link between industry and government and has a proven track record of advocating for and attracting new development to the region.