Coming from the GoBRT community, our members have asked for more digital marketing services to be provided. Based on these requests, Encore Event Partners, LLC transitioned to a new company in 2018: Encore Elite Partners (EEP). This transition has included a change in staffing with the EEP team specializing in digital content development, social media strategy development, and research and stats analytics. We have found not only our strength, but our niche by promoting partners’ events, creating opportunities for collaboration, and establishing a sense of business-to-business community.